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We build on the years of research and practice about organizational culture.

Defining Culture

Ravasi and Schultz (2006) wrote that organizational culture is a set of shared assumptions that guide what happens in organizations by defining appropriate behavior for various situations. David Needle (2004), also included various factors which influence culture in organisations:


„Organizational culture represents the collective values, beliefs and principles of organizational members and is a product of such factors as history, product, market, technology, and strategy, type of employees, management style, and national culture. “

As these factors change overtime, so must your organisational culture adjust with the time and new circumstances.

Building organizational culture

Depending on your goals, we can use an organizational culture survey to determine the key aspects of your culture today and how it compares to what you want it to be in the future.


Individual and group discussions, teams workshops, communication activities, leadership practices – there are many ways to influence organizational culture. We help you define what needs to be changed and how to establish a different feel and
think about “what it’s like here”.


“To get to the next level of greatness, depends on the quality of the culture, which depends on

the quality of the relationships, which depends on the quality of the conversations.”